Your own friends and family may be on Facebook. Almost all of your loved ones are probably on this website. But do your customers have a Facebook account? If they are, you could benefit from marketing on Facebook, so keep reading to see what it entails to have a successful campaign.
Make sure that all content you publish online is at least linked to from your Facebook. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. Even your tweets from Twitter can be linked to Facebook and be displayed there.
Facebook marketing involves making sure your page is memorable to users. Add colors, logos, photos and interesting apps. The sorts of people who like Facebook are sure to appreciate this type of page rather than a plain one.
Always use a professional tone when posting on your business’s Facebook page. You want to ensure that you always keep your page professional because it is a reflection of your business. If you stay professional, people will always view you that way.
Don’t let spam overrun your page on Facebook. There are some filters that can be used when editing your page that help monitor the page, even if you are not around. Page administrators can add keywords into the tool that will help keep things filtered.
Use Facebook Offers to promote your special deals. All that needs to be done is you should get the offer set up and use the Promoted Post option. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.
One important thing you have to do is to develop a Facebook fan base that’s solid. This means that your focus should be on building your follower count until you have around 5,000 people following you. This will allow you to market to a larger audience so that your expenses do not go to waste.
A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. Take a look at your wall daily, and pay attention if someone tags you in a post. This is particularly important if the comment that has been left for you is negative.
Don’t neglect the audience you already have. Many people concentrate on getting new fans but forget the patrons they have already. For a great marketing campaign, you should respect and appreciate your followers. These customers can champion your brand if you engage them effectively.
Be careful about posting about your own business away from your personal pages. You can receive a great deal of attention when you post on other Facebook pages. Make sure you’re seeking the right kind of attention. If you have something good to say you can post on other pages. Don’t ever spam people.
If someone “likes” your page, give them something exclusive. If someone likes your page it will get you a ton of exposure. Try to give a way free items if they are going to ‘like’ your Facebook page. It is something that you can give to everyone or offer a sweepstakes. If you give them something they desire, they’ll easily click “like” for your page.
Think of Facebook as a way to share content. This can be a formal tool to get your business on the map. Realize this. Write blog posts and then promote them using your Facebook page. Facebook can bring you lots of traffic.
Always respond to comments as well as posts that are posted on your Facebook wall. If people take time to make contact, you should dedicate some of your time to respond. Consider the posts to be like phone calls; answer the questions that are asked of you.
It may be tough starting out in Facebook marketing. Incorporate a Facebook button onto your page. This helps visitors find your page much easier, and it is a less intrusive method of marketing. Anyone who “Likes” your page will get updates on your company easily and quickly.
Allow people to “share” your posts and updates. If your page has valuable information, some of your audience may tell others they know about it. Interaction between equal users is really what Facebook is all about. Providing your audience with useful information will ensure that they return to your page. They will also be more likely to pass that information along to other potential customers.
Use Facebook Offers to promote your special deals. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. If it’s a good offer, it can be promoted to non-fans.
Maintain relationships with your clients through Facebook. This is similar to a face-to-face meeting, where cultivating relationships established on Facebook requires a long-term investment of time. Strong relationships will lead to profits down the road. Keep subscribers interested by sharing promotions and information about discounts.
If someone comments on your page, reply to it. Do not neglect the messages directly on your page or your inbox. This extra work will pay benefits down the road.
Your website and your Facebook page should mimic one another. For instance, if the dominant color of your site is royal blue, reflect that color for your Facebook page. It will help people relate your page to your brand. If you do things entirely different, customers will only get confused.
Consider buying some Facebook ads. One of the benefits of this is that it can be custom programmed to only be viewed by demographics you dictate. There are a lot of options when it comes to how much you spend, too, so you can adhere to a tight budget when needed. There isn’t a huge contract either. The ad can be stopped at any time.
More than likely you use Facebook, so you know pretty much what a potential customer will see. Use everything you’ve learned here and you should be able to get a campaign started that impresses your customers. If you put forth a lot of effort, you’ll see your profit increase.