Are you interested in gaining exposure to millions of folks? Did you know you can use Facebook to help you do that? Millions of folks are users of Facebook, and you can turn them all into your customers if you do the right things.
Coming up with a giveaway is a wonderful idea to help your Facebook marketing campaign. You should try to get people excited about it by telling them you’ll give a prize to a few of them for participating. Announce winners on your page and repeat as necessary.
Be sure that anything that you post online has a link to your Facebook page on it. Set up your blog so that new posts are automatically linked on Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.
In order to know what your fans are looking for, frequently interact with them. Make sure you take notice when people post on your page. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Do not ignore your fans, because you would not be very successful without them.
Make your page stick out. Add colors, logos, photos and interesting apps. These pages are more enticing.
Consider Facebook as one way to share information. It’s for more than sharing photos and playing games. Treat it as such. Compose actual blog postings and make sure your posts are promoted via other channels as well. You’ll soon see that you can get tons of web traffic from Facebook.
Always reply to comments posted on your wall to give followers a sense of connection with you. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). It is especially important to respond quickly to anyone who needs help or posts a complaint.
Another option, besides a Facebook page, is to create a Facebook group. Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. You can also use a group and a page so subscribers can share their content via your group and they can get updates via your page.
If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.
A fan base is a must before you begin marketing on Facebook. Not too much investment should be put into any promotions until you have thousands of fans. When you reach that goal, you get more followers from promotions.
Hold a giveaway to entice customers. This can be done if someone likes your page. It doesn’t cost much, and it is a great way to reach out to customers.
Know when you should and shouldn’t post on other walls. Posting information on other people’s Facebook pages can garner a great deal of attention. You need to make sure it is good attention. If you have something good to say you can post on other pages. Make sure that you avoid spamming other pages.
Carefully choose your updates to create more interest. Subscribers will rapidly grow disinterested if your updates include content they do not find valuable. Make sure your updates are helpful, educational or entertaining. Facebook Insights is something you can use to learn what kind of updates do the best with people so you can try to make more content like that.
Develop a group intended just for the business. This allows you and your customers a place to chat and learn. Inform your subscribers about the new products or discounts you are offering. That can be a good way to get to know all the people who may purchase your products.
Offer an easy way for your followers to sign-up for contests. If you give them a free product or coupon for liking your page, they will be more interested. You could have a contest, or just give away a freebie.
Don’t use sub-standard photos when you are adding them to a Facebook page. These pictures will give the community a general idea of that your business is like. If you take the photos yourself, make sure you use a high-end DSLR camera and avoid posting images that could be negatively associated with your brand.
Build relationships with your fans. Just as you would with in-person conversations, building good relationships on Facebook will help your sales in the long run. A good method of building strong relationships is to post new, straightforward content often. Never neglect to provide loyal customers with deals and special promotions.
Try your best to respond to each and every comment that you get. Respond to comments on your page and comments in your inbox. This can take quite a bit of time and patience, but the followers you have are going to enjoy this quite a bit.
Although Facebook marketing is an extremely powerful tool, you shouldn’t automatically assume that it’s the best social media option for you. This website is a great place to start with, but there are other sites out there that cater to different people. Do more research on your target audience to get a better idea of which social networks they use the most before launching your campaign.
Have some kind of a contest on your page if you want to increase how many “likes” that pages has. You can provide the winner with free product or a great discount when you reach your “Likes” goal. This can earn you far more subscribers now than you had and give you future opportunities for that winner to check out your prize or offerings.
Clearly, Facebook is great for marketing businesses. Millions of people browse Facebook on a daily basis. It is possible for them to see your business and become customers. Keep the tips you’ve learned here in mind as you plan and execute your Facebook marketing plan. So what are you waiting for? Get out there and start promoting yourself!